Greater Together LA Launches Exciting New Initiative

Greater Together LA has kicked off with inaugural addresses from Culture Secretary Lisa Nandy, co-host Sir Lucian Grainge CBE, CEO of Universal Music Group, and Kate Taylor Tett, Director of the GREAT Campaign. Culture Secretary Lisa Nandy stated: "In film, music, television, fashion, and sports, the cultural and economic partnership as well as the shared pioneering spirit between the United States and the United Kingdom have created magic that enriches lives across the globe for a century. We have continually achieved great feats together, but our shared history pales against the future we can build together. By enhancing our connections and unlocking new avenues for British and American creativity, I am confident we can explore new frontiers—investing in both nations to provide our youth with opportunities for more fulfilling lives and to write the next chapter of our common narrative." The Greater Together LA initiative will gather over 500 business leaders from the US and UK for a three-day program focused on networking and thought leadership, aimed at fostering stronger ties between UK and US businesses. Hosted by Sir Lucian Grainge CBE and Sir Jony Ive, this event features industry leaders from both the UK and US. CEO of Universal Music Group, Sir Lucian Grainge CBE remarked: "Life, networks, and people revolve around walking the talk. Your presence here indicates the importance of meeting periodically to discuss the unique cultural and promotional connections that exist between these two remarkable countries. The soft power, cultural influence, quality, and shared values have been a lifelong passion of mine. He added, "Significant advancements across various sectors—aviation, medicine, tourism, finance, and music—have thrived due to robust US-UK collaborations." Kate Taylor Tett, Director of the GREAT Campaign, expressed: "In the upcoming days, we aim to celebrate the strength and potential of the UK and US relationship. More importantly, we will create opportunities for innovation, growth, and job creation on both sides of the Atlantic. Further, we will illustrate that when we unite and collaborate, we truly embody the concept of being greater together." This mission seeks to secure new avenues for growth following last year’s unprecedented £150 billion in investment commitments. By connecting UK innovators with US investors, the initiative aims to facilitate high-quality jobs and stimulate economic growth back in the UK. Presenting partners for the mission include British Airways, American Airlines, TSL, and PwC, with official partners such as Payward, The Wall Street Journal, and YouTube, along with supporters DOOH.com and the Premier League. For more insights, explore the BBC and The Guardian to see the broader implications of such collaborations in the global market. For more details on global investment trends, visit www.globemigrant.com/investment-trends and learn more about creative partnerships at www.globemigrant.com/creative-partnerships. Source: https://www.gov.uk/government/news/greater-together-la-begins

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